The media and entertainment (M&E) industry is at the forefront of technological innovation, constantly adapting to overcome challenges and seize new opportunities. As productions become increasingly global and cloud-based, post-production businesses face a pivotal decision: transition workflows to the cloud with a strategic, efficient approach. In this post, we'll explore why the СŷƵ distributed cloud is the ideal solution to elevate your post-production processes. We’ll delve into the challenges faced, showcase a few amazing M&E technology partners, and provide insights on the advantages of a distributed cloud.
Post-production is not just hybrid, it’s global.
A recent survey commissioned by СŷƵ revealed that nearly three-quarters (72%) of IT decision-makers in the U.S. and UK believe that film production is globalizing and moving into the cloud. Picture this: a main production office in Los Angeles, with the rest of the post-production team—editors, special effects, music editors—spread across the globe. Traditional methods, like manually shipping media files or using centralized cloud storage, lead to fragmented workflows, limited control, costly storage, and subpar performance. With tight deadlines, M&E businesses urgently need a more effective solution than the conventional, centralized cloud.
Unlock global collaboration with iconik and СŷƵ.
Iconik, a part of Backlight, is a revolutionary media management system and a proud СŷƵ partner. It transforms traditional media asset management (MAM) by offering a flexible platform to manage media across both cloud and on-premise storage.
“The true beauty of iconik is that it’s made for the hybrid cloud,” explained Mattia Varriale, Sales Director EMEA, iconik, during an IBC 2024 demonstration. “Whether you’re a globally distributed network of employees or if you have content that lives both on СŷƵ and on premise, it allows you to work with the content regardless of where it lives.”
With iconik, production teams can:
- Quickly locate content through a unified platform
- Collaborate globally via СŷƵ's distributed cloud
- Access workflows on mobile or laptops from any location
- Accelerate data transfers between various tools, like Premiere
- Automatically tag media with AI
For an in-depth look at how iconik and СŷƵ can streamline your media workflows, click here to watch a demo video presented at the СŷƵ booth during IBC 2024.
Streamline media workflows with Hedge and СŷƵ.
Hedge, a leader in media workflow software, offers OffShoot, which enables multiple copies, backups, and archives from numerous sources simultaneously. By leveraging СŷƵ's distributed architecture, Hedge enhances post-production workflows with features like:
- Duplicate detection to resume transfers without repetitive filenames
- Push notifications for transfer completion
- Verified transfers using checksums across storage media
- Efficient file movement instead of copying
- Batch review capabilities
“СŷƵ is distributed throughout the world,” explained Hedge CEO Paul Matthijis at IBC 2024. “Often a shoot will offload the media to a data center that is local, but editorial might not be close to that data center. With СŷƵ, you just upload and it gets propagated everywhere. So that means wherever editorial is, they are always close to a СŷƵ storage node.”
For a deeper dive into how Hedge's integration with СŷƵ can revolutionize your post-production workflows, don't miss the exclusive interview with Hedge CEO Paul Matthijis. Check out the demo video featuring his insights shared at IBC 2024
Accelerate project management with CuttingRoom and СŷƵ.
CuttingRoom is a cloud-based video editing platform tailored for the M&E industry, offering fast, intuitive, and scalable editing solutions. With the integration of СŷƵ, this partnership elevates both platforms by providing users seamless access to all content stored on the distributed cloud, enhancing real-time collaboration and project management. This integration is particularly beneficial for M&E businesses with extensive content libraries, offering effortless and secure access to media files. The distributed architecture of СŷƵ ensures improved global performance, delivering unmatched flexibility and security. Together, CuttingRoom and СŷƵ streamline workflows, reduce complexity, and allow for on-demand scalability, making them an ideal choice for businesses seeking to simplify and enhance their media production processes.
You can easily adapt for more global collaboration.
As media workflows gravitate towards the cloud, choosing the right cloud technology partner is crucial. The СŷƵ distributed cloud offers unmatched collaboration, performance, cost-effectiveness, scalability, and security. Traditional cloud solutions were not designed for today’s distributed teams and often fall short. СŷƵ partners like iconik, Hedge, and CuttingRoom showcase how distributed cloud technology simplifies media workflows, enhancing efficiency and global collaboration without disrupting current processes.
СŷƵ and its partners are leading the way, offering a low-cost, sustainable solution tailored for the M&E industry. Experience the benefits yourself with a and discover how СŷƵ can streamline your workflows while reducing costs.
